Supporting Small Communities – Kaftan Dreams’ Commitment to Sustainable, Ethical and Timeless Attire
Trends come and go, but here at Kaftan Dreams we know that the price of fast fashion has a much greater cost than that of your wallet…
The speed of the fashion industry claims not only your well earned cash, in return for cheap product, but it powers through incredible amounts of scarce environmental resources, and sadly, human lives.
According to The True Cost, there are around 40 million people working in the garment industry today – around 85% of which are women, and just above or just below the poverty line. Their choice is simple; either let their family go hungry, or a poorly paying job with poor working conditions – which would you choose?
Many of these workers have very limited options when it comes to work, but you as the consumer have the power to boycott known fast fashion brands and play a small but incredibly important role in slowing down your garment purchases. Think quality over quantity, and seek timeless pieces that are ethically made, and you can imagine yourself still wearing in five, ten years… or passing along to your daughter one day!
Kaftan Dreams believe in this vision, and that’s why we carefully researched our production options before we settled on a manufacturer. Our key criteria?
To support women at work
To support ethical working conditions, small communities, and adequate pay
To work collaboratively with a team to create high-quality garments by hand
Our choice? A wonderful team of ten in India (pictured) who create for us kaftans that we hope you will treasure beyond your generation.
At the end of the day, nobody should risk their life going to work everyday for something as unimportant as a t-shirt that a fashion chain is going to sell for $5
Other interesting links:
– If you would like more information on the terrifying state of the garment production industry, please take the time to view the documentary must-see ‘The True Cost’ at https://truecostmovie.com/
We recently visited Morocco and were very encouraged by those with modern resources helping less fortunate (albeit very talented!)
Moroccan women to sell their work online – visit http://www.marrakeshexpress.org/weaversoverview.html